The Definitions of PLR or Private Label Rights Products
What Types of PLR Are There and What do Different Types Mean?
The term PLR, or Private Label Rights is a term often used as a general description covering many types of products available to be used by online marketers.
Following Tiffany Dow’s excellent video on the previous post, I decided to make a brief post outlining the definitions of the different types of PLR licenses.
Private Label Content products are available in many different forms. These include: Reports, Ebooks, Articles, Graphics, and more recently, Videos. Sometimes they are free, but most often there is a charge, depending on your licence to use the product.
Generally speaking, when you receive a free PLR product, it’s normally for your own use only. You may not sell it, alter it, or use it in any other way. You may be able to ask for permission to use it as, say alist builder. However you must conact the author before using it any way.
When you buy a PLR product, you are also buying additional rights. such as the right to resell it, to offer it for free as a gift or as a list builder to your readers, or even the right to replace the author’s name with yours and sell it as your own. The auther will normally send you a ‘license’ listing your rights and entitlements. I hope this list helps you to understand the different types. We’ll start with the best known . . .
PLR – Private Label Rights:
This is arguably the best type of product, as it gives you the most freedom.
You ‘own’ the entire product and individual copyright. You can amend, add to or modify the original contents as yousee fit. You can replace document links in an ebook, for instance, with your own links, including affiliate links. You can change it in any way you like, effectively, and may even sell it at a higher price, or give it away free.
PBR – Private Branding Rights:
Not seen very often, you own the product but not necessarily the individual copyright. Like PLR, you can alter or modify many of the items in the original contents as designated in the product license, and use as you see fit. However, the terms of sale may stipulate keeping the original author’s copyright and other portions of the original content.
MRR – Master Resale Rights:
You own the “Master Rights” to the product but you DO NOT own the copyright.
You ARE NOT allowed to alter or modify the product from its original form. You may or may not be allowed to apply your own Private Label of ownership in addition to the original copyright as designated by that particular license.
You are free to use and sell the product and may also sell these same rights to others within the terms of its license.
MBR – Master Branding Rights:
You own the “Master Rights” to the product but DO NOT own the copyright.You are free to alter and modify only limited specific items of the original contents and you may or may not be allowed to apply your own Private Label of ownership in addition to the original copyright as designated by that particular license.
You are free to use the product and sell it. You may also sell these same rights to others within the terms of that product’s license.
RR – Resale Rights:
You own the “Resale Rights” ONLY to the product. You DO NOT own the copyright. You MAY NOT amend or change the product from its original form. You are ONLY allowed to use and sell the product yourself unchanged. You MAY NOT sell or transfer these rights to others. There may be other restrictions laid out in the license.
I hope that’s helped clarify the differences in the various ‘PLR’ products.
Are there any others not mentioned above? Share it with other readers.
How to Use PLR. There is a video on a previous post How to Use PLR in Your Online Business.
Do you use PLR in your business?
What works for you?